What is Amazon Business\' true impact on the electrical distribution channel? It isn\'t \"point and click\"? Over the past few years it\'s been said \"if you don\'t have a commerce-enabled website you\'ll be out of business.\" The mantra has been repeated in industry meetings and trade publications. Analysts such as Forrester Research and Gartner predict that B2B purchasers … [Read more...] about eCommerce & Amazon Business … Driving Change?
Sales & Marketing
Industrial Market Drivers, Can You Compete Differently
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from \"general optimism\" to the increase in oil rigs; from replacing / upgrading aging equipment to responding to the need for increased capacity; from consolidation of operations requiring investment in a … [Read more...] about Industrial Market Drivers, Can You Compete Differently
Looking Forward – Industry Outlook for Basic Sales Forecasting
Only 30 days left in the year. And with all of the year-end things to do and possibly meetings you had to attend, many are just getting around to doing their 2017 planning … or at least sales forecasting. The planning element … determining how you want to affect change in your “environment” whether through service offerings, operational improvement, personnel “enhancement”, … [Read more...] about Looking Forward – Industry Outlook for Basic Sales Forecasting
Electing to Market Through Video
With Tuesday being Election Day, far be it from me, or a rep agency, to try to influence an election, but the debates have captured our attention. Living in a \"swing state\" I can say unequivocally that I am tired of the election advertising ... by the presidential candidates as well as every state and local electable role. And after awhile (okay, less than a week), I got … [Read more...] about Electing to Market Through Video
Attend Free Advanced Business Planning Webinar
Earlier this year Channel Marketing Group conducted research regarding joint business planning and released the results earlier this fall. Some of the key findings revealed that: Manufacturers talk sales; distributors talk profits ... and then sales Distributors who invest in planning processes outperform those who \"gloss\" over the process and are content with goal … [Read more...] about Attend Free Advanced Business Planning Webinar
Are you interested in new customers? New sales?
Companies are currently planning their 2017 initiatives. Corporate typically sets the revenue goal (okay, they may ask for input, but ...) A portion of the objective comes from an expectation of recurring revenue / customer retention. An element is expected growth from existing customers. Maybe there will be a branch opening or an acquisition. Perhaps you\'re funding for new … [Read more...] about Are you interested in new customers? New sales?
Sometimes You Need to Change Your Club
Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the club you are using based upon circumstances to get a good shot. As you plan for 2017, understanding your course is critical. While the core of your game may … [Read more...] about Sometimes You Need to Change Your Club
