Modern Distribution Management (MDM) Shift event was held last week (May 13-15th in Englewood, Colorado). The event has continued to evolve over the past 9 years, and it was once again attended by who's who of distribution leaders. Many leading distributors also presented at MDM Shift ranging from large public companies - Ferguson & Motion Industries to family-held … [Read more...] about Opinion: MDM-NAW Shift highlighted Data Analytics as a key discipline for 2025
Powering Sales Focus and Productivity with Proactive Communication Tools
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities for the channel In the HVACR channel world, where speed often wins the deal, distributors are under increasing pressure to serve more customers, faster—without adding headcount. Traditional sales models, … [Read more...] about Powering Sales Focus and Productivity with Proactive Communication Tools
Why is B2B Distribution like making Orange Juice?
This week I have been preparing for two excellent conferences that I am speaking at in the next 2-3 weeks (Enable Catalyze and MDM SHIFT) and talking with channel leaders on calls… It’s an uncertain time in the business that has many leaders somewhat paralyzed or in a wait and see attitude on what to do for the balance of 2025. How to Make Orange Juice In this uncertain time … [Read more...] about Why is B2B Distribution like making Orange Juice?
Johnstone Supply Orion Group – Making Training and Programs a Differentiator
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group (JSOG) story. I've been a fan of what JSOG is doing as an organization with their strategic vision and the focus they have on helping their end customers grow and thrive. JSOG's goal is to continue "Our Journey … [Read more...] about Johnstone Supply Orion Group – Making Training and Programs a Differentiator
HVACR Contractor Loyalty Research Survey Results are In
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are nuances to the three, the commonality is that contractors are recognized for their support. The concept helps distributors market themselves, and drive … [Read more...] about HVACR Contractor Loyalty Research Survey Results are In
Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025
We started following the Auer Steel and Heating Supply Company in 2024. It was interesting to see on social media a distributor who was committing resources to HVACR advocacy and outreach. The team was going to local high schools, tech colleges and hosting events every month to get the next generation inspired to join the HVACR Channel. Auer Steel's goal (led by Jon Hirsch) … [Read more...] about Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025
Mingledorffs Leadership – Caffeine and Coils Update
Last year, I started a series on Mingledorff's after following their content after meeting their team in person at one of their Atlanta locations. I started the series because I follow the Mingledorff's podcast - Caffeine and Coils hosted by Jenny Brown and Deanna Lassiter. https://podcasts.apple.com/us/podcast/caffeine-and-coils/id1701491521 This podcast was started at … [Read more...] about Mingledorffs Leadership – Caffeine and Coils Update
Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
I am fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and this year it will be interesting to see how the construction and industrial channels continues to evolve. Modern Distribution Management (MDM) has been hosting this annual event for Distribution Leaders called SHIFT (originally MDM Sales GPS) for the last decade. At Shift they … [Read more...] about Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
Copper, Steel, China and More About Tariffs
This last month has been an interesting one as a content provider for the HVACR Channel and keeping up with the Tariff news has been a daily occurrence. We published a column in our sister ElectricalTrends.com publication this week that we wanted to share with our Industrial Supply Trends Readers. There are some tariffs we know (China, imported steel and aluminum) and then … [Read more...] about Copper, Steel, China and More About Tariffs
How HVACR Distributors can create a Successful Contractor Loyalty Program
It is always fun to write about Distributor Loyalty programs and Channel Marketing Group. David Gordon has been involved with over 100 programs (as he started his career in the incentive space and has worked with countless distributors on their programs. I was fortunate to be involved and help lead 9 loyalty programs as a program, so we spend a lot of time talking about … [Read more...] about How HVACR Distributors can create a Successful Contractor Loyalty Program
