The world of customer segmentation in 2024
This past month, I have been going through old boxes of work material and coming across some foundational material on customer segmentation and pricing that I used as a distributor. …
This past month, I have been going through old boxes of work material and coming across some foundational material on customer segmentation and pricing that I used as a distributor. …
I believe one of the biggest challenges as distributor is managing pricing and inventory effectively because you can be handicapped by your own internal viewpoints. Your culture as a distributor …
Improving Pricing and Inventory Knowledge with HARDI Certification Read More »
In the last week two combinations in the distribution space caught my eye. The first was a partnership of two service providers that has immediate impact for HVACR distributors. The …
HVACR Combinations – AD & IMARK, Continuum & Moblico Read More »
Earlier this year, I had a chance to visit a Mingledorff‘s HVACR distribution branch location in the Atlanta area close to my home. I reached out to do an interview …
Rebates, Backsides, and Special Pricing Agreements (SPAs) continue to grow in importance every year for the Channel. At the Enable Catalyze Conference earlier this month – I was asked to …
WATSCO highlighted their continued commitment to digital enablement on May 8th in their 1Q24 investor presentations. In the world of distribution many private or PE companies do not report results, …
Opinion- WATSCO Results show a continued focus on digital programs Read More »
Rebates, Backsides, End Customer Cash Back Programs, etc. whatever you call them are going to be growing in importance every year for the Channel. As I was preparing to head …
An interesting announcement from Walmart that is unique foray into the HVACR Distribution Channel By John Gunderson At the end of March Walmart.com announced that they will begin directing …
Opinion – Walmart announces a partnership with Bryant Read More »
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for many HVACR distributors started …
Why do strong B2B HVACR distributor websites fail? Read More »
It’s time to give your outside sales teams more pricing support and guidance in 2024. The supply chain issues of the past few years made it a unique time to …