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The purpose of HVACR Trends is to share insights, observations, and ideas to generate discussion on industry trends and activities and help our readership improve their business. Readers should not construe the postings, nor comments from individuals, as reasons to purchase / not purchase from a supplier nor as a basis for making an investment decision.
About Channel Marketing Group
Channel Marketing Group understands the issues faced by contractors, plumbers, and HVACR specialists, and we can use this experience to help them boost their business.
- Go-to-market channel planning
- Market size and share
- Brand perception and awareness
- Sales Management
- Rep Engagement
- Achieving Distributor share of mind
- Customer engagement
- Account-based marketing
- eCommerce strategies
- Digital transformation
About Dorn Group
Dorn Group helps manufacturing and distribution leadership develop and activate transformational growth strategies.
- Develop new, modernized strategies that capture sustainable revenue growth
- Align the efforts of product, marketing, and sales teams to emphasize customer value
- Promote a competitive advantage by amplifying your quality brand and messaging
- Create emotional connections with customers through dynamic positioning strategies
- Identify segmentation strategies that will capitalize on growth opportunities
- Capture digital data to measure performance and readjust accordingly
Editorial Team
Our team consists of valued advisors with deep B2B manufacturing and distribution experience who understand the HVACR Distribution market and the challenge of navigating an increasingly competitive and ever-changing market.

David Gordon
Publisher, Editor-in-Chief

James Dorn
Associate Publisher

John Gunderson
Contributor

J Schneider
Contributor

Jim Perdue
Contributor

Jason Capshaw
Contributor
Be an HVACR Trends guest author
Email HVACR industry-related articles to editor-in-chief David Gordon. By submitting content you give Channel Marketing Group permission to edit and publish with no conditions.