About

David Gordon founded Channel Marketing Group in 2001 after spending a year with an electrical industry “dot com”, five years at IMARK Group and over 10 years in the performance marketing industry where he helped companies in over 60 industries with strategies to accelerate growth and increase customer engagement. He writes for Electrical Wholesaling, TED Magazine, Progressive Distributor, Modern Distribution Management, Industrial Supply Magazine, Supply House Times and the Canadian Electrical Wholesaler.
David Gordon
Principal, Channel Marketing Group

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The purpose of HVACR Trends is to share insights, observations, and ideas to generate discussion on industry trends and activities and help our readership  improve their business. Readers should not construe the postings, nor comments from individuals, as reasons to purchase / not purchase from a supplier nor as a basis for making an investment decision.

About Channel Marketing Group

Channel Marketing Group understands the issues faced by contractors, plumbers, and HVACR specialists, and we can use this experience to help them boost their business.

  • Go-to-market channel planning
  • Market size and share
  • Brand perception and awareness
  • Sales Management
  • Rep Engagement
  • Achieving Distributor share of mind
  • Customer engagement
  • Account-based marketing
  • eCommerce strategies
  • Digital transformation

About Dorn Group

Dorn Group helps manufacturing and distribution leadership develop and activate transformational growth strategies.

  • Develop new, modernized strategies that capture sustainable revenue growth
  • Align the efforts of product, marketing, and sales teams to emphasize customer value
  • Promote a competitive advantage by amplifying your quality brand and messaging
  • Create emotional connections with customers through dynamic positioning strategies
  • Identify segmentation strategies that will capitalize on growth opportunities
  • Capture digital data to measure performance and readjust accordingly

Editorial Team

Our team consists of valued advisors with deep B2B manufacturing and distribution experience who understand the HVACR Distribution market and the challenge of navigating an increasingly competitive and ever-changing market.

Portrait of the author, David Gordon, President of the Channel Marketing Group

David Gordon

Publisher, Editor-in-Chief

Portrait of James Dorn, President and CEO of Dorn Group

James Dorn

Associate Publisher

John Gunderson

Contributor

J Schneider

Contributor

Portrait of Jim Perdue

Jim Perdue

Contributor

Portrait of Jason Capshaw

Jason Capshaw

Contributor

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Email HVACR industry-related articles to editor-in-chief David Gordon. By submitting content you give Channel Marketing Group permission to edit and publish with no conditions.

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