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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

  • A.I.
  • Market Analysis
  • Distribution Strategy
  • Sales & Marketing
  • Industry News
  • Technology & Digital

David Gordon

TUG Connects: More Than an Infor Conference

June 3, 2026 by David Gordon Leave a Comment

TUG Connects 2026 - Nashville

Infor is one of the most prominent ERP systems serving the HVACR market. Last month their users group, TUG, which is independently run, held their annual event. If your company operates on the Infor platform, this is where your IT and sales operations group (as well as others depending upon the agenda) go to keep your company on the leading edge of technology. NSA … [Read more...] about TUG Connects: More Than an Infor Conference

How Vacuuming Can Deliver HVACR Distributor Sales

June 2, 2026 by David Gordon Leave a Comment

acuum Decay Drives Sales Opportunities for Distributors

As the HVAC industry transitions toward A2L refrigerants and increasingly emphasizes installation quality, contractors are paying greater attention to evacuation procedures, moisture removal, and leak detection. Noted industry trainer Don Gillis, in his inaugural article for HVACRTrends, shares technical insights on the need for vacuum testing. According to Don, the two … [Read more...] about How Vacuuming Can Deliver HVACR Distributor Sales

Turn Your Customers’ CRM into Revenue for You

May 26, 2026 by David Gordon Leave a Comment

Could Your Customer’s CRM Generate Revenue for You

In the age of digital, distributors are seeking ways to get closer to their customers. Consider, if you have an electronic connection, and ideally an integration, with your customer, the relationship is deeper and you are building a moat around the customer. Your competition will still win some business (selected lines, locale, credit, perhaps price) but you win the dominant … [Read more...] about Turn Your Customers’ CRM into Revenue for You

AI Provides the Speed to Quote Quicker, Win More Orders

March 11, 2026 by David Gordon Leave a Comment

Prokeep - Order Automation

Last month I participated on Prokeep’s webinar on order quotation and order automation. For a pre-launch event, the attendance was great. The timing, incidentally, coincided with meetings I had recently with some contractors who shared what is important to them. The answer … speed. They wanted speedy responses to quotes and questions. The reason – they are running fast. … [Read more...] about AI Provides the Speed to Quote Quicker, Win More Orders

Manufacturers – Why You?

February 16, 2026 by David Gordon Leave a Comment

Manufacturers - Why You?

For manufacturers, getting your message through the channel, let alone to end-users, can be a challenge. Most are conditioned (could be trained, sometimes it’s historical repetition) to promote features and benefits. And it is always the latest products (which is interesting given that, while they track NPI … the percentage of business driven by new product introductions … … [Read more...] about Manufacturers – Why You?

Data Centers – an HVACR Distributor Opportunity

November 10, 2025 by David Gordon Leave a Comment

Data Centers - an HVACR Distributor Opportunity

Data centers are perceived as a “huge” market opportunity by almost every manufacturer. Many distributors believe that they should be able to win some business there. Reps are expected to win business there. And yes, there are lots of data centers in the country, and in most markets, but the data centers gaining visibility today, the mega projects, are for AI and are being … [Read more...] about Data Centers – an HVACR Distributor Opportunity

New Product Introductions – Why they Fail

September 4, 2025 by David Gordon Leave a Comment

Manufacturer New Product Introductions Challenge

Recently we did a project for a manufacturer to help them prepare for a sales meeting. They wanted to understand what their staff was thinking but they wanted a 3rd party to gather the insights to ensure their team that there would be anonymity. They questions related to how the “go to market team” (Sales, Marketing, Product Development / Engineering, Customer Service) … [Read more...] about New Product Introductions – Why they Fail

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