The conversation around AI is picking up steam, and not just in tech circles. Whether you’re in HVACR, construction, distribution, or finance, the ripple effects of AI are starting to …
AI at the Crossroads: What Happens Next Depends on Who’s Driving Read More »
One of the fun parts of writing about the HVACR channel and working with distribution leaders at Channel Marketing Group (CMG) is the opportunity to present the research we do …
How to Drive HVACR Orders: Strategies to Activate Untapped Revenue from Silent Contacts Read More »
New research reveals how buying behavior is changing—and what it means for your ecommerce strategy We recently partnered with BigCommerce to better understand how contractors and institutional buyers are sourcing …
New Research: What HVAC Buyers Expect from Distributors in 2025 Read More »
Unless you’ve been trapped under something heavy for the past three months, you’ve probably heard of President Trump’s “One Big Beautiful Bill” (OBBB) budget proposal. Regardless of your political leanings, …
Gas Furnace Shipments & The One Big Beautiful Bill: What Happens if it Passes? Read More »
In my experience, contractors can be a fickle bunch. In today’s hyper-competitive HVACR market, contractor loyalty is more important – and more elusive – than ever. A new report from …
Loyalty Is Earned. But Sometimes It’s Bought, and That’s a Good Thing Read More »
As HVAC distributors continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors on their usage of eCommerce to support their material purchasing needs. The forthcoming …
Preview of HVAC Contractor eCommerce Research Findings Read More »
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities …
Powering Sales Focus and Productivity with Proactive Communication Tools Read More »
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are …
HVACR Contractor Loyalty Research Survey Results are In Read More »
Last week Ferguson announced its FY25 Q2 earnings with their analyst call. Ferguson continues to diversify into multiple markets beyond plumbing, including HVACR, lighting, waterworks, facilities supply, fire and fabrication, industrial and …
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone …
Is eCommerce Important to Your Customers? Let’s Ask Them Read More »
