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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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David Gordon

Distributors – Maximize Your Volume Rebates with a Strategic Revenue Plan

December 15, 2022 by David Gordon Leave a Comment

Distributors Improve Profits Via Rebates

Last week we shared highlights from our recent research on the State of Volume Rebates. But, given the importance of rebates to the net profitability of distributors, I reached out to a friend and former distributor client, Greg Smith, to share his first-hand experience, and best practices, to help distributors optimize their rebate earnings. For those who don’t know … [Read more...] about Distributors – Maximize Your Volume Rebates with a Strategic Revenue Plan

Recession? 10 Tips to Help HVACR Distributors Avoid One

December 9, 2022 by David Gordon Leave a Comment

AI Questions

You may remember the phrase “it was the best of times; it was the worst of times.” Well, the past two years have had both. And, for that matter, this year for many may encompass both with strong sales in the first half of the year and the rate of growth slowing significantly the second half … especially if you factor out price increases. It is leading to the question, "Is a … [Read more...] about Recession? 10 Tips to Help HVACR Distributors Avoid One

Understanding Personalities through DISC to Drive Sales and Productivity

November 22, 2022 by David Gordon Leave a Comment

Understanding people is integral to success in business. whether it is serving customers, others within your company or managing people. Providing staff with the training to observe behavioral traits that will enable improved interpersonal skills and communications inevitable generates improved teamwork, productivity and can translate into increased sales and … [Read more...] about Understanding Personalities through DISC to Drive Sales and Productivity

10 Ways to Thrive In 2023’s Recession

November 14, 2022 by David Gordon Leave a Comment

10 Trips for Thriving Economic Downturn Recession

The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off by the thousands but HVAC distributors and manufacturers cannot find people. Product supply chains have gotten better but then you hear of the sporadic issues. So, while the media and economic tea leaves … [Read more...] about 10 Ways to Thrive In 2023’s Recession

Are Rebates Like Drugs?

November 8, 2022 by David Gordon Leave a Comment

Yes, I know the headline is provocative, however, the goal was to get your attention. The “drug” I’m talking about has been around for almost 60 years in the HVAC/R industry. It’s rebates. Rebates went “mainstream” for distributors in the 1960’s. In the electrical industry the first marketing group (then called a buying group) was formed. The genesis of that organization is … [Read more...] about Are Rebates Like Drugs?

Do you value your reps?

October 27, 2022 by David Gordon Leave a Comment

There’s been “scuttle butt” conversation in the industry regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what manufacturers are thinking (so, “water cooler conversation”), some have reduced commissions which has dismayed many and demotivated the affected … [Read more...] about Do you value your reps?

Improving Rep Productivity – Push Information with APIs

December 30, 2021 by David Gordon Leave a Comment

As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be more responsive to distributors and end-users / contractors. While they endeavor to get “good” information faster, inevitably the issue is the definition of … [Read more...] about Improving Rep Productivity – Push Information with APIs

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