David Gordon

David Gordon founded Channel Marketing Group in 2001 after spending a year with an electrical industry “dot com”, five years at IMARK Group and over 10 years in the performance marketing industry where he helped companies in over 60 industries with strategies to accelerate growth and increase customer engagement. He writes for Electrical Wholesaling, TED Magazine, Progressive Distributor, Modern Distribution Management, Industrial Supply Magazine, Supply House Times and the Canadian Electrical Wholesaler.

Portrait of the author, David Gordon, President of the Channel Marketing Group

Service Agreements / Extended Warranties – Revenue Generator & Potential Differentiator

Distributors have been seeking opportunities to generate, or increase, their service revenue. While traditionally a complementary service for industrially-oriented distributors, construction-oriented distributors are also seeing opportunities. Some distributors have defined …

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