eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is creating be it Amazon Business, Grainger and Zoro, HomeDepot.com, Ferguson.com, … [Read more...] about Revenue Generation, Content Key Takeaways from B2B Online Conference
Manufacturing and Technology Trends
IndustryWeek\'s Manufacturing and Technology Conference, held last week in Raleigh, highlighted the continued infusing of technology into manufacturing ... onto the plant floor as well as through product design. And it\'s a trend that electrical distributors can be uniquely positioned to support and can benefit from. Key words that were used repeatedly included: Smart IoT … [Read more...] about Manufacturing and Technology Trends
Digital Distributor Starts with eCommerce Product Content
The term \"digital distributor\" is starting to be used more repeatedly. Granted it can be a consultant\'s way to drum up business but it\'s becoming a term used to express the further reaching impact of doing business digitally and recognition that not all business is going to be done via \"hunt and peck\" clicking on websites. Much of it, however, emanates from the need for … [Read more...] about Digital Distributor Starts with eCommerce Product Content
How Distributors are Adapting to Changing Buyer Demands
Customer expectations are changing how distributors are doing business. They expect more. Some of your competition offers more. And you need to offer more to retain customers and have a hope of capturing new ones. And the changes are much more than offering an online website. There are other technologies you currently own that need to be leveraged as well as data insights. … [Read more...] about How Distributors are Adapting to Changing Buyer Demands
Survey Says … Give Websites Good Product Data
Quality product data is the difference between an \"adequate\" website and one with \"quality\" data that is valued by customers. And \"valued\" is determined by increased traffic, increased sales, a better search experience and being easier to be found via better SEO. The concern, and challenge, according to distributors is that many, if not all, current sources commoditize … [Read more...] about Survey Says … Give Websites Good Product Data
Employee Engagement Requires Internal Marketing
Much has been discussed about employee retention as well as recruitment. While some elements of both are truly in the hands of the employee / candidate and companies cannot impact, there is a key element that companies do control. it is their culture. And a key ingredient to achieving the desired culture, and sometimes recapturing it, is employee engagement. Essentially, do … [Read more...] about Employee Engagement Requires Internal Marketing
The Future of Marketing Groups?
Could True Value\'s new ownership model be a opportunity for independent distributors and their marketing groups? Many have asked about the future of marketing groups. While IMARK is a cooperative and according to Bill Weisberg a couple of years ago, AD will revert to a cooperative (with the essence of cooperatives being member-owned), perhaps there is another alternative … [Read more...] about The Future of Marketing Groups?
