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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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David Gordon

Sometimes You Need to Change Your Club

October 5, 2016 by David Gordon Leave a Comment

Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the club you are using based upon circumstances to get a good shot. As you plan for 2017, understanding your course is critical.  While the core of your game may … [Read more...] about Sometimes You Need to Change Your Club

Marketing Your Warehouse

October 3, 2016 by David Gordon Leave a Comment

Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how your warehouse can be a sales tool. And if it can\'t be, consider this video from Werner Electric While it is designed as a … [Read more...] about Marketing Your Warehouse

2017 Planning – Macro Outlook, Wood Building Construction & Oil

September 21, 2016 by David Gordon Leave a Comment

It\'s now about 30 days to the AD and IMARK national meetings.  Graybar just held their national meeting.  Manufacturers and distributors should be well underway in their individual planning.  2017 joint business planning is quickly upon us and, in continuing with our planning series, below is some information, and thoughts, that may help you.  In this edition we\'re covering … [Read more...] about 2017 Planning – Macro Outlook, Wood Building Construction & Oil

“Can you hear me now?” – Verizon

September 19, 2016 by David Gordon Leave a Comment

Many may remember the Verizon commercials titled \"Can you hear me now?\" And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors may be hearing from a new competitor ... a new channel. While Verizon is known as a telecom company, it is also well known to … [Read more...] about “Can you hear me now?” – Verizon

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

September 12, 2016 by David Gordon Leave a Comment

Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?

Joint Business Planning Research Findings & Report

September 8, 2016 by David Gordon Leave a Comment

On September 8th we shared the findings of our recent Joint Business Planning research conducted earlier this year.  This report, and the accompanying recording, highlight the findings and share some recommendations. Key areas for improvement include: Advanced planning Understanding the differing perspectives of manufacturers and distributors Utilization of market … [Read more...] about Joint Business Planning Research Findings & Report

Welcome to 2017 Planning Season

September 6, 2016 by David Gordon Leave a Comment

Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry.  While we know a number of manufacturers and distributors who have started to embark on their planning journey, most who do planning will start in the next 30-60 days. And consider that the NAED Eastern is in nine weeks and that the AD and … [Read more...] about Welcome to 2017 Planning Season

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