Senior Consultant, Dorn Group

John Gunderson

John Gunderson is a senior distribution leader with more than 25 years’ experience leading category management, sales, marketing, pricing, analytics, and ebusiness with leading distributors such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, Dorn Group and EIS-INC. He speaks and writes for publications and associations including Modern Distribution Management, Affiliated Distributors, ISA, NAED, NAW, and NAHAD. jgunderson@channelmkt.com

Ferguson continues to expand into the HVACR distribution channel with another acquisition

December 12, 2022 / By John Gunderson

The pace of acquisitions will continue, as distributor or manufacturer how you plan for and react to change is critical to your success. Early in my distribution career if you …

Ferguson continues to expand into the HVACR distribution channel with another acquisition Read More »

Part 2- How manufacturers can re-examine their HVACR distribution channel strategy for 2023

December 6, 2022 / By John Gunderson

Part 2 of our series on how leading manufacturers are preparing for and examining their HVACR distribution channel for adjustments in 2023. Get yourself prepared for the coming manufacturer-manufacturer rep- …

Part 2- How manufacturers can re-examine their HVACR distribution channel strategy for 2023 Read More »

Part 1 – How manufacturers are re-examining their HVACR distribution channel strategy for 2023

November 23, 2022 / By John Gunderson

Leading manufacturers are always preparing for and examining their HVACR distribution channel for adjustments in 2023. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused …

Part 1 – How manufacturers are re-examining their HVACR distribution channel strategy for 2023 Read More »