Earlier this year, I had a chance to visit a Mingledorff's HVACR distribution branch location in the Atlanta area close to my home. I reached out to do an interview because I started following a podcast called Caffeine and Coils from Mingledorff's hosted by Jenny Brown and Deanna Lassiter. https://podcasts.apple.com/us/podcast/caffeine-and-coils/id1701491521 This podcast … [Read more...] about Mingledorff Communicates Via Caffeine and Coils
Opinion: Update on the future of Rebates and SPAs for HVACR Distributors and Manufacturers?
Rebates, Backsides, and Special Pricing Agreements (SPAs) continue to grow in importance every year for the Channel. At the Enable Catalyze Conference earlier this month - I was asked to present a channel focused session. I was excited about presenting, because this is the only industry event that I know of where you spend two days with B2B Distribution leaders just focusing … [Read more...] about Opinion: Update on the future of Rebates and SPAs for HVACR Distributors and Manufacturers?
Opinion- WATSCO Results show a continued focus on digital programs
WATSCO highlighted their continued commitment to digital enablement on May 8th in their 1Q24 investor presentations. In the world of distribution many private or PE companies do not report results, and many public companies do not release detailed strategic initiatives that have more depth than what is provided in the 10K. I eagerly await the annual WATSCO investor … [Read more...] about Opinion- WATSCO Results show a continued focus on digital programs
Opinion: What is the future of “Rebate” programs for HVACR Distributors and Manufacturers?
Rebates, Backsides, End Customer Cash Back Programs, etc. whatever you call them are going to be growing in importance every year for the Channel. As I was preparing to head up to Boston this week to speak at the Enable Catalyze Conference, I was reviewing the current state of rebates in the channel. For reference - Enable is partnered with Affiliated Distributors and Net … [Read more...] about Opinion: What is the future of “Rebate” programs for HVACR Distributors and Manufacturers?
Opinion – Walmart announces a partnership with Bryant
An interesting announcement from Walmart that is unique foray into the HVACR Distribution Channel By John Gunderson At the end of March Walmart.com announced that they will begin directing HVAC inquiries to Bryant Heating & Cooling dealers as it expands its available offering to its customer bases. Walmart states they are the second largest ecommerce … [Read more...] about Opinion – Walmart announces a partnership with Bryant
Pricing pressures are creating more focus on “sell side” pricing in 2024 for HVACR distributors
It’s time to give your outside sales teams more pricing support and guidance in 2024. The supply chain issues of the past few years made it a unique time to be an HVACR distributor and manufacturer. It was a time where if you could get the product to the customer the price of the product was secondary. Please do not get me wrong, having a fair price was still important, but … [Read more...] about Pricing pressures are creating more focus on “sell side” pricing in 2024 for HVACR distributors
Opinion – HVACR Distributors are beginning to pivot to find new ways to communicate with their end customers
This week, I had a chance to get out of the home office and visit a Mingledorff's HVACR distribution branch location in the Atlanta area close to my home. I follow them closely on social media and have been observing for the past year plus that they are trying to reach and communicate in new ways with their end customers. The Mingledorff's marketing team is communicating … [Read more...] about Opinion – HVACR Distributors are beginning to pivot to find new ways to communicate with their end customers
