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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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Distribution Strategy

Changing Role of Sales

October 1, 2020 by David Gordon Leave a Comment

Electrical Sales

It’s been almost seven months (March) since COVID exploded into the electrical industry. It’s been a roller coaster road for many with everyone expecting the business to fall off the side of the earth in April. And the role of sales has been the most disrupted. In the first 30-45 days many companies instituted workforce changes (furloughs and layoffs).  While the … [Read more...] about Changing Role of Sales

Rep Opportunities Abound

October 1, 2020 by David Gordon Leave a Comment

Sales Management Formula

2020 is a year of change in the rep community. And the change is creating new opportunities. There have been Many lines that have changed agencies which, considering the circumstances, was surprising.Some are being forced to make changes due to manufacturer consolidation.Agencies moving into new, contiguous, markets either by plan or at the request of a manufacturer.There … [Read more...] about Rep Opportunities Abound

Creating lemonade at Institutions

September 25, 2020 by David Gordon Leave a Comment

MRO Electrical

What do market segments such as government, universities / higher education, life sciences, government / municipalities, sports teams, hospitals, agriculture have in common? While most are considered \"institutions\", they all are significant users of eProcurement / punchouts as part of their electrical buying process. They use companies such as Ariba, Coupa, Jaggaer, … [Read more...] about Creating lemonade at Institutions

Salespeople in Lockdown Could Cost You Share

August 24, 2020 by David Gordon Leave a Comment

The Show Business Must Go On

Recently I visited a manufacturer rep client and spent time with their salespeople. As typically goes, the conversation “wanders” into what they are observing in the marketplace (the benefit of F2F meetings!). The salespeople I was talking to have been visiting with distributors and contractors while observing applicable COVID protocols and, most importantly, being respectful … [Read more...] about Salespeople in Lockdown Could Cost You Share

POS is About Getting Paid for Effort

July 19, 2020 by David Gordon Leave a Comment

NEMRA POS Initiative

In an industry awash with data, the issue of POS (point of sale) information being shared to ensure independent manufacturer representatives are compensated for their efforts continues to be an issue. And with COVID significantly impacting industry revenues for many, distributors who do not properly report sales through regional / central distribution centers and manufacturers … [Read more...] about POS is About Getting Paid for Effort

Pricing in a Pandemic

July 15, 2020 by David Gordon Leave a Comment

Setting the Right Price

Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value I am receiving.” And the term “value” is intriguing as it infers that You understand the value that you bringYou understand the value … [Read more...] about Pricing in a Pandemic

Ready for the 2nd Half Sprint?

July 9, 2020 by David Gordon Leave a Comment

2nd Half Sprint - Starter's Gun

Hope you had a wonderful July 4th weekend with your family? While July 4th celebrates independence it also is a moment for reflection and appreciation of the American spirit. A sense of resilience, perseverance, ingenuity. A “can do” / “will do” attitude. A willingness to move ahead, conquer and excellence regardless of “today’s predicament.” Somehow, “we” know it will be … [Read more...] about Ready for the 2nd Half Sprint?

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