Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to …
Distributors Need to Evolve from Being Product Companies Read More »
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The …
Channel Marketing and Funding … but for eCommerce Initiatives? Read More »
What is Amazon Business\’ true impact on the electrical distribution channel? It isn\’t \”point and click\”? Over the past few years it\’s been said \”if you don\’t have a commerce-enabled …
Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger\’s eCommerce initiatives are lauded. Now comes Zoro Tools, which …
Arrival of the “Alt Channels”- Amazon and Zoro Advertise Read More »
There continues to be much discussed in the industry regarding \”eCommerce\”. Daily we hear about Amazon Business, Grainger and the coming \”conquering of the channel\” by eCommerce. It almost seems …
Thinking about the eCommerce information clutter Read More »
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from \”general optimism\” to the …
Industrial Market Drivers, Can You Compete Differently Read More »
As everyone knows, there has been much discussion regarding eCommerce and how it is \”vital\” for the survival of distributors. It\’s essential to compete against Amazon. And small distributors (<$25M) …
Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers …
Is Amazon An Alternate Channel or Just Meeting Customer Needs? Read More »
It\’s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn …
Grainger Q2 Earnings … Industrial slowdown continues Read More »
Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website. Making …
