Survey Says … Give Websites Good Product Data
Quality product data is the difference between an \”adequate\” website and one with \”quality\” data that is valued by customers. And \”valued\” is determined by increased traffic, increased sales, a …
eCommerce
Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business
Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential …
Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business Read More »
State of eCommerce According to Electrical Contractors & Buyers
According to a recent study conducted by Channel Marketing Group titled \”State of eCommerce, Electrical Contractor & End-User Insights\”, electrical buyers are accelerating their usage of online tools for product …
State of eCommerce According to Electrical Contractors & Buyers Read More »
2018 State of eCommerce Electrical Contractor & Buyer Insights
Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of …
2018 State of eCommerce Electrical Contractor & Buyer Insights Read More »
Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is
As electrical distributors launch, or prepare to launch, their eCommerce sites, they need to be aware of a key customer dynamic that is changing…the expectation of accuracy. While many have …
Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is Read More »
Grainger Turning a Corner?
Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value …
What is Good “Product Content”?
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, …
2018 Planning Countdown
Electrical industry tradeshows start in 4 weeks with AD\’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national …
Home Depot Q2 – Pro Insights
Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its …
Distributors Need to Evolve from Being Product Companies
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to …
Distributors Need to Evolve from Being Product Companies Read More »