One of the lasting benefits of Covid is increased awareness of air quality (AQ) and how this impacts health, productivity, learning, and more. Few had heard of UVC lighting to kill germs. During Covid, a leader in UV lighting, and more importantly, air quality improvement was Puro Lighting. The increased AQ awareness continues today (and with the mysterious ways government … [Read more...] about Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?)
Growth Strategies
Data Centers, a Sustainability Growth Opportunity
As the world embraces digitalization ... everything from eCommerce to AI and more, the need for data centers appears to be growing logarithmically! It is a significant growth opportunity for many HVACR distributors as these "keepers of data" are huge energy hogs and need to be cooled to operate efficiently. Global spending is expected to grow a minimum of 10% per year … [Read more...] about Data Centers, a Sustainability Growth Opportunity
Rebates … The Gift that Keeps on Giving
Mention rebates to distributors and manufacturers and you’re sure to have an interesting conversation. Manufacturer Views on Rebates Manufacturers question their efficacy in driving incremental sales, express frustration in their lack of behavioral modification of distributor field personnel (branch managers, salespeople, purchasing personnel), but feel / recognize that it is … [Read more...] about Rebates … The Gift that Keeps on Giving
ChatGPT, AI, Office, Teams and More Technology to Power Your Business
Within distribution there is a continuous, and increasing, call for distributors, manufacturers, and manufacturer representatives to “invest in technology.” And I would presume that companies are spending more on technology / digitalization than ever before. It may not show up in the IT budget, but marketing, pricing, sales, warehousing, manufacturing and other departments now … [Read more...] about ChatGPT, AI, Office, Teams and More Technology to Power Your Business
Distributors – Planning Marketing Strategy for 2024
The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected (can’t expect price increases and supply chain issues to be a “benefit” to distributor sales long-term.” According to the June HARDI report, sales were down 6% but, perhaps more disconcertingly, is … [Read more...] about Distributors – Planning Marketing Strategy for 2024
ChatGPT for HVACR Distributors
Let’s have a little fun for a change or, in the words of the comedienne Joan Rivers, “can we chat”? For the past few months there has been lots of media coverage, and conversation, about ChatGPT. Microsoft, which reportedly invested over $13 billion into the company for “only” 49% ownership is a major driver of this new AI (artificial intelligence) technology and is taking a … [Read more...] about ChatGPT for HVACR Distributors
Part 1 – How manufacturers are re-examining their HVACR distribution channel strategy for 2023
Leading manufacturers are always preparing for and examining their HVACR distribution channel for adjustments in 2023. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused manufacturers have been re-examining their channel strategy for the past few years. As business slows, they will step up communication … [Read more...] about Part 1 – How manufacturers are re-examining their HVACR distribution channel strategy for 2023
10 Ways to Thrive In 2023’s Recession
The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off by the thousands but HVAC distributors and manufacturers cannot find people. Product supply chains have gotten better but then you hear of the sporadic issues. So, while the media and economic tea leaves … [Read more...] about 10 Ways to Thrive In 2023’s Recession
Integrating Text for an Omni-Service Experience
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it was light on electrical contractor responses, that was a function of their list, there is value in … [Read more...] about Integrating Text for an Omni-Service Experience
Learning to Fly. Why planning sessions fail
If 2021 has taught us nothing it has demonstrated that no matter how much planning a business may undertake it is impossible to account for the limitless number of unknowns all taking aim at destroying the best laid plans. Every sales plan is always at risk of market realities changing the assumptions. What made 2020 and 2021 so unique was the sheer size of the impact to the … [Read more...] about Learning to Fly. Why planning sessions fail
