Last month the recurring theme at the NAED National was disruption. And one of the sessions’ speakers posed the question to consider of “what if?” Earlier this month I presented …
Challenging Convention, Embracing Disruption. Tomorrow\’s Marketing Groups? Read More »
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance …
Revenue Generation, Content Key Takeaways from B2B Online Conference Read More »
IndustryWeek\’s Manufacturing and Technology Conference, held last week in Raleigh, highlighted the continued infusing of technology into manufacturing … onto the plant floor as well as through product design. And …
The term \”digital distributor\” is starting to be used more repeatedly. Granted it can be a consultant\’s way to drum up business but it\’s becoming a term used to express …
Digital Distributor Starts with eCommerce Product Content Read More »
Customer expectations are changing how distributors are doing business. They expect more. Some of your competition offers more. And you need to offer more to retain customers and have a …
How Distributors are Adapting to Changing Buyer Demands Read More »
Quality product data is the difference between an \”adequate\” website and one with \”quality\” data that is valued by customers. And \”valued\” is determined by increased traffic, increased sales, a …
Much has been discussed about employee retention as well as recruitment. While some elements of both are truly in the hands of the employee / candidate and companies cannot impact, …
Could True Value\’s new ownership model be a opportunity for independent distributors and their marketing groups? Many have asked about the future of marketing groups. While IMARK is a cooperative …
Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential …
Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business Read More »
According to a recent study conducted by Channel Marketing Group titled \”State of eCommerce, Electrical Contractor & End-User Insights\”, electrical buyers are accelerating their usage of online tools for product …
State of eCommerce According to Electrical Contractors & Buyers Read More »
