Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception of the quality of the manufacturer but, it could also be that person’s perspective of reps or the reps in their territory. Part of our … [Read more...] about The Rep Conundrum: End-user Calls. Compensation?
Manufacturers
Digitally Transforming the Rep Service Model with EDI
EDI isn\'t just for distributor / manufacturer interactions. It can also effectively be used to reduce operational costs between independent manufacturer representatives and manufacturers while keeping the rep informed on all of the critical information needed to ensure superior customer service to their distributors. IDEA Exchange worked with TradeTech Solutions to develop a … [Read more...] about Digitally Transforming the Rep Service Model with EDI
Getting Heard. Podcasts Deliver Thought Leadership
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it becomes the new “face to face” (F2F) medium and it is a means to highlight product application. Podcasts are a means to share thought leadership … [Read more...] about Getting Heard. Podcasts Deliver Thought Leadership
