75% of homeowners know contractor financing exists. Only 1 in 3 has ever used it. That gap is entirely yours to close. MIT Taught Me the Lesson First I recently enrolled in the MIT No Code and Agentic AI program. The cost: $2,850. MIT gave me three payment options: Option 1: Pay in full. $2,850. Done. Option 2: Three payments. $500 upfront, $1,000, then $1,350. … [Read more...] about The $339,000 HVAC Financing Problem Sitting in Every Contractor Proposal
Sales & Marketing
Did an Elephant Show Up at the Applied AI Conference?
Mark McGready, Director Data Analytics and Solutions for IDEA, attended the 2026 Applied AI for Distributors Conference organized by Distribution Strategy Group. While he spoke to attendees about IDEA's Data Whispers solution and how Nudge (its avatar) helps drive sales, profits and acts as a virtual sales coach and information resource tailored to each distributor's offering … [Read more...] about Did an Elephant Show Up at the Applied AI Conference?
Refrigeration Technologies’ Viper EZDose
By now you should have heard that Refrigeration Technologies, the Southern California-based manufacturer behind the Viper® line of non-toxic HVACR chemical solutions, recently introduced the Viper EZDose™, a gravity-fed pan and drain line maintenance system designed to help HVAC contractors prevent condensate drain clogs before they become water damage, odor complaints and … [Read more...] about Refrigeration Technologies’ Viper EZDose
The Air Inside Your Home or Office May Be Making You Sick. And Most of Us Have No Idea.
Recently I was scrolling through LI and came across Chris Baca, who had an interesting posting on something in the HVAC space. I looked at his background ... 20 years in the HVAC distribution (along with a detour into the elevator space!). Given the original intent of LI, networking, I reached out to get acquainted. Earlier this week we had a great conversation and also … [Read more...] about The Air Inside Your Home or Office May Be Making You Sick. And Most of Us Have No Idea.
Blue Hawk Brings Construct CRM to its Members
Integrating with your customers provides an opportunity to add value to them and help solidify your role as their preferred distributor. The key is recognizing the reality ... that they also need to buy from your competitors (credit, availability, brands, location, price, etc) and enabling this (remember the phrase, "pigs get fat, hogs get slaughtered!") Recently I wrote … [Read more...] about Blue Hawk Brings Construct CRM to its Members
Adding a Nudge to Your Sales Coaching, at the Point of Impact
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago. If you are attending get ready to hear from many AI companies about … [Read more...] about Adding a Nudge to Your Sales Coaching, at the Point of Impact
Why the Shift to Service Is Making Diagnostics a Distributor Opportunity
As the HVAC/R industry shifts away from a replacement-driven model and toward service, maintenance, and repair, the implications extend well beyond the contractor. For distributors, this transition is reshaping what customers need most: not just equipment and parts availability, but stronger support around diagnostics, troubleshooting, training (such as the vacuuming testing … [Read more...] about Why the Shift to Service Is Making Diagnostics a Distributor Opportunity
