This week - I wanted to share some thoughts from some friends and associates who are attending HARDI 2025 in Atlanta. The event concludes today on Tuesday December 10th, and we will write a more in-depth report on HARDI 2024 next week for our readers. HARDI has been hosting their big annual conference for the channel for decades. This year over 1,900+ key channel leaders … [Read more...] about Where is the channel headed? Thoughts from HARDI 2024
Sales & Marketing
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, this year may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Watsco growth highlighted in MDM Series
Watsco's Growth over the past 20+ years has been driven by a core buy and build philosophy and an investment in digital customer self service tools and services. I eagerly anticipated writing the Case Study series on Watsco for Modern Distribution Management, as I consider its strategic approach unique in the North American B2B distribution. Watsco operates as a … [Read more...] about Watsco growth highlighted in MDM Series
Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which can also cost-effectively and easily be used by manufacturer representatives, which … [Read more...] about Prokeep Helps Capture the Text and Turn it Into Dollars
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Distributors Be Demand Generators?
Loyalty Helps Take Share
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE firms supporting HVAC distributors with incremental investments, Ferguson pursuing dual trade contractors, new construction in 2025 questionable in some markets, prospects for the renovation market due to Fed cuts and … [Read more...] about Loyalty Helps Take Share
