We wrapped up the distributor series I have been writing for Modern Distribution Management on Ferguson and WATSCO with a podcast this week. Podcasts Archive - Modern Distribution Management S12E1: Debriefing Our Ferguson & Watsco Case Studies (Link Above). During this podcast it Mike Hockett and I dove into the three part series I wrote for MDM on each distributor in … [Read more...] about Watsco and Ferguson growth highlighted in MDM Podcast and Series
Sales & Marketing
Attendee roundup and thoughts from HARDI 2024
Last week - HARDI 2025 was held in Atlanta Dec 8-11th. With over 2,000+ attendees and over 500+ wholesalers/distributor companies represented the event grew again in size this year. We wanted to share some additional thoughts on the conference in a part 2 article for the HVACR Channel members who were not able to attend. As we reported last week it was a packed event. Where … [Read more...] about Attendee roundup and thoughts from HARDI 2024
Where is the channel headed? Thoughts from HARDI 2024
This week - I wanted to share some thoughts from some friends and associates who are attending HARDI 2025 in Atlanta. The event concludes today on Tuesday December 10th, and we will write a more in-depth report on HARDI 2024 next week for our readers. HARDI has been hosting their big annual conference for the channel for decades. This year over 1,900+ key channel leaders … [Read more...] about Where is the channel headed? Thoughts from HARDI 2024
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, this year may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Watsco growth highlighted in MDM Series
Watsco's Growth over the past 20+ years has been driven by a core buy and build philosophy and an investment in digital customer self service tools and services. I eagerly anticipated writing the Case Study series on Watsco for Modern Distribution Management, as I consider its strategic approach unique in the North American B2B distribution. Watsco operates as a … [Read more...] about Watsco growth highlighted in MDM Series
Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which can also cost-effectively and easily be used by manufacturer representatives, which … [Read more...] about Prokeep Helps Capture the Text and Turn it Into Dollars
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
