According to a recent study conducted by Channel Marketing Group titled \"State of eCommerce, Electrical Contractor & End-User Insights\", electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. While online ordering ranks typically 5th out of six usages, based upon segment, … [Read more...] about State of eCommerce According to Electrical Contractors & Buyers
Technology & Digital
2018 State of eCommerce Electrical Contractor & Buyer Insights
Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals responded to the survey and over 50 interviews were conducted. The report … [Read more...] about 2018 State of eCommerce Electrical Contractor & Buyer Insights
Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is
As electrical distributors launch, or prepare to launch, their eCommerce sites, they need to be aware of a key customer dynamic that is changing...the expectation of accuracy. While many have talked about Amazon Business being a key competitor (or threat), their biggest impact may be on customer expectations ... and the expectation that the inventory information on the website … [Read more...] about Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is
Grainger Turning a Corner?
Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value proposition, price and fear of Amazon Business. From the earnings call and their slides: Overall \"a solid quarter and there were some positive signs\". Seeing growth coming from their price reduction … [Read more...] about Grainger Turning a Corner?
What is Good “Product Content”?
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their systems. And they\'ve had to learn the difference between product content that is sufficient / usable … [Read more...] about What is Good “Product Content”?
2018 Planning Countdown
Electrical industry tradeshows start in 4 weeks with AD\'s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national chains. And with the meetings comes talk regarding 2018 joint planning. In fact, Electrical Wholesaling\'s August issue was titled \"Marketing Planning.\" The 2018 planning season … [Read more...] about 2018 Planning Countdown
Home Depot Q2 – Pro Insights
Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED\'s TED Magazine, through its re-publishing relationship with The Associated Press, shared a credible overview of the company\'s financial … [Read more...] about Home Depot Q2 – Pro Insights
