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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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Technology & Digital

Home Depot Q2 – Pro Insights

August 16, 2017 by David Gordon Leave a Comment

Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED\'s TED Magazine, through its re-publishing relationship with The Associated Press, shared a credible overview of the company\'s financial … [Read more...] about Home Depot Q2 – Pro Insights

Distributors Need to Evolve from Being Product Companies

August 13, 2017 by David Gordon Leave a Comment

Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a customer couldn\'t buy everything from one company (due to product lines or credit reasons), they shared business … [Read more...] about Distributors Need to Evolve from Being Product Companies

Channel Marketing and Funding … but for eCommerce Initiatives?

July 19, 2017 by David Gordon Leave a Comment

The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there are co-marketing, and hence co-funding, initiatives.  At times this is co-op, perhaps MDF or other … [Read more...] about Channel Marketing and Funding … but for eCommerce Initiatives?

Increasing Warehouse Accuracy in an Age of Employee Churn

July 16, 2017 by David Gordon Leave a Comment

In talking with senior management and HR managers of distributors, a continual challenge is personnel. While frequently these discussions relate to qualified (industry or skilled) personnel for sales, branch management and/or specialists, a frequent comment is the \"churn\" that they experience in their warehouse as well as with their drivers.  Low unemployment and the reality … [Read more...] about Increasing Warehouse Accuracy in an Age of Employee Churn

eCommerce & Amazon Business … Driving Change?

July 9, 2017 by David Gordon Leave a Comment

What is Amazon Business\' true impact on the electrical distribution channel? It isn\'t \"point and click\"? Over the past few years it\'s been said \"if you don\'t have a commerce-enabled website you\'ll be out of business.\"  The mantra has been repeated in industry meetings and trade publications.  Analysts such as Forrester Research and Gartner predict that B2B purchasers … [Read more...] about eCommerce & Amazon Business … Driving Change?

Arrival of the “Alt Channels”- Amazon and Zoro Advertise

April 10, 2017 by David Gordon Leave a Comment

Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger\'s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here in the U.S. Both companies have influenced eCommerce spend among electrical distributors but not many have … [Read more...] about Arrival of the “Alt Channels”- Amazon and Zoro Advertise

Thinking about the eCommerce information clutter

March 29, 2017 by David Gordon Leave a Comment

There continues to be much discussed in the industry regarding \"eCommerce\". Daily we hear about Amazon Business, Grainger and the coming \"conquering of the channel\" by eCommerce.  It almost seems as if everyone expects that the zombies in the Walking Dead will take over the world (\"\"zombies\" being customers and hence everyone will buy online and there will be no / … [Read more...] about Thinking about the eCommerce information clutter

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