Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, […]
CRM … Today’s Marketing Backbone Read More »
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes
Embrace Change to Adopt AI and Improve Profits Read More »
If your winning pricing model is still being led by just your experienced sales team, it is probably time to make changes for the future. I had the opportunity to
Is your proven experienced associate led pricing model approaching a cliff? Read More »
ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will
ChatGPT Prompts to Drive HVACR Sales Read More »
The data center market, as many know, continues to boom. According to recent data from the Bureau of Labor Statistics, almost 33% of the new construction office spend in May
Capitalize on the Data Center Boom: AI for HVAC Distributors Read More »
There was a phrase years ago that is attributed to EF Hutton, which was a financial advisory firm that goes “when EF Hutton speaks, people listen.” The inference was that
ERP … The Heart of Your Business Read More »
Manufacturers and distributors have lately been having many conversations about “technology”. But not in the conventional sense of the tools / software, more as it relates to functionality / capability
AI for Contractors … and the Channel Read More »
I believe one of the biggest challenges as distributor is managing pricing and inventory effectively because you can be handicapped by your own internal viewpoints. Your culture as a distributor
Improving Pricing and Inventory Knowledge with HARDI Certification Read More »
The “go-go” days of post-Covid are gone. We’re back to pre-pandemic industry growth rates. Maintaining, and improving, net profitability in the face of slowing growth, increased cost structure, and stagnant
Driving Distributor Profitability Through Operational Efficiency Read More »
AI is all the rage in trade publications, on LinkedIn, for industry conferences (and standalone conferences targeted at distribution) and will probably be a topic at this year’s HARDI conference
AI According to Mike Marks on Driven by DCKAP Read More »
