For the past few years many have talked about eCommerce and have made investment plans. Now a number of these investments are coming to fruition and the conversation is evolving to “where is this going?”, “what are customers doing / wanting?”, “what do I need to do to stay ahead?”, “how do I catch up?”, “what is needed to recapture my investment / what will my ROI be?” along … [Read more...] about eCommerce Creating a Distribution Dividing Line?
B2B Next
Over a Billion Dollars in Rebate and Marketing Funding to Distributors
Every year hundreds of millions of dollars have been invested / spent by manufacturers to solicit preference from distributors. In fact, about 10 years ago we estimated over $500M was spent in rebate funding. (Today we estimate over $1 billion!) All in an effort to retain business and, as manufacturers hope, to gain preference and generate growth. This funding is in addition to … [Read more...] about Over a Billion Dollars in Rebate and Marketing Funding to Distributors
