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HVACR Trends

HVACR Trends

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channel dynamics

Developing Your Team Through Channel Dynamic Sharing

January 9, 2019 by David Gordon Leave a Comment

Last week we shared thoughts on 10 channel dynamics that are impacting, and will have a greater influence in 2019.  To reiterate, these dynamics are: Whose brand is valuable?Size mattersManufacturers support channels, but you?Products or Customers? What do you sell / what is your focus?Reaching / driving influencersDigital divide from the top, through the channelDefining … [Read more...] about Developing Your Team Through Channel Dynamic Sharing

10 Channel Dynamics as Turning the Page into 2019

January 1, 2019 by David Gordon Leave a Comment

As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we thought about making predictions, we decided to leave those to others and share some channel dynamics that we’ve been observing that we feel are … [Read more...] about 10 Channel Dynamics as Turning the Page into 2019

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Optimizing Sales Call with a Sales Whisper

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The Next HVAC Battleground: Owning the Contractor Lifecycle

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