Market Intelligence to Inform Leadership
Okay, I’m not saying that company leadership is not “intelligent”, but it does help leadership if it has access to intelligence as in market insights. While sales can provide some …
Channel Marketing Group
Are Rebates Like Drugs?
Yes, I know the headline is provocative, however, the goal was to get your attention. The “drug” I’m talking about has been around for almost 60 years in the HVAC/R …
Moving from Survivability to Thriveability
In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally …