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HVACR Trends

HVACR Trends

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eCommerce Conference

Over a Billion Dollars in Rebate and Marketing Funding to Distributors

July 30, 2018 by David Gordon Leave a Comment

Every year hundreds of millions of dollars have been invested / spent by manufacturers to solicit preference from distributors. In fact, about 10 years ago we estimated over $500M was spent in rebate funding. (Today we estimate over $1 billion!) All in an effort to retain business and, as manufacturers hope, to gain preference and generate growth. This funding is in addition to … [Read more...] about Over a Billion Dollars in Rebate and Marketing Funding to Distributors

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