As HVAC distributors continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors on their usage of eCommerce to support their material purchasing needs. The forthcoming …
Preview of HVAC Contractor eCommerce Research Findings Read More »
Seal-Tite is celebrating a milestone that few companies achieve … it’s 125th anniversary. Consider, the company opened its doors in 1900 and has survived the Great Recession, multiple World Wars, …
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities …
Powering Sales Focus and Productivity with Proactive Communication Tools Read More »
We take a deep dive on the latest earning results from Lenox and WATSCO in this column. HVAC manufacturer Lennox (light commercial equipment) and Watsco (distributor), and industrial manufacturer ABB, …
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group …
Johnstone Supply Orion Group – Making Training and Programs a Differentiator Read More »
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are …
HVACR Contractor Loyalty Research Survey Results are In Read More »
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Watsco, Ferguson and similar – and there has …
We started following the Auer Steel and Heating Supply Company in 2024. It was interesting to see on social media a distributor who was committing resources to HVACR advocacy and …
Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025 Read More »
Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. …
Channel Marketing Group Partners with NAW/MDM SHIFT Read More »
Last year, I started a series on Mingledorff‘s after following their content after meeting their team in person at one of their Atlanta locations. I started the series because I …
Mingledorffs Leadership – Caffeine and Coils Update Read More »
