Gross Margin Dollars

Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value I am receiving.” And the term “value” is intriguing as it infers that You understand the value that you bringYou understand the value … [Read more...] about Pricing in a Pandemic