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HVACR Trends

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Idea Generation

Challenging Convention, Embracing Disruption. Tomorrow\’s Marketing Groups?

June 18, 2018 by David Gordon Leave a Comment

Last month the recurring theme at the NAED National was disruption.  And one of the sessions’ speakers posed the question to consider of “what if?” Earlier this month I presented at a conference of marketing / buying groups. And over the past couple of months we’ve had prospects / clients who we’ve spoken to regarding “distributor programs” (aka rebate programs). The spark for … [Read more...] about Challenging Convention, Embracing Disruption. Tomorrow\’s Marketing Groups?

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