One Customer Signal Can Change a Sales Call. Thousands Can Change the Business. HVAC manufacturers and distributors operate in a market where timing matters. Seasonal demand shifts quickly. Contractors need fast answers. Equipment replacement cycles create opportunities. Weather, regulations, inventory, and project schedules influence what buyers need and when. The … [Read more...] about Optimizing Sales Call with a Sales Whisper
IDEA
Adding a Nudge to Your Sales Coaching, at the Point of Impact
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago. If you are attending get ready to hear from many AI companies about … [Read more...] about Adding a Nudge to Your Sales Coaching, at the Point of Impact
eCommerce Product Content is King
When times are tough people often say “cash is king”. This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This is occurring for two reasons: Quality, robust product content delivers on customer expectations. These … [Read more...] about eCommerce Product Content is King
eCommerce Creating a Distribution Dividing Line?
For the past few years many have talked about eCommerce and have made investment plans. Now a number of these investments are coming to fruition and the conversation is evolving to “where is this going?”, “what are customers doing / wanting?”, “what do I need to do to stay ahead?”, “how do I catch up?”, “what is needed to recapture my investment / what will my ROI be?” along … [Read more...] about eCommerce Creating a Distribution Dividing Line?
