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HVACR Trends

HVACR Trends

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Industry Consolidation

The Rep Alignment Dilemma

July 31, 2019 by David Gordon Leave a Comment

The rep alignment dilemma ... whom to align with to generate sales? End-users? National chains? Independent supportive distributors? Any distributor who will support the manufacturer? The manufacturer? But, the bottom line becomes, what will generate sales to meet manufacturer expectations? It\'s complicated, and channel consolidation and channel diversification will make … [Read more...] about The Rep Alignment Dilemma

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