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HVACR Trends

HVACR Trends

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Marketing Strategy

10 Channel Dynamics as Turning the Page into 2019

January 1, 2019 by David Gordon Leave a Comment

As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we thought about making predictions, we decided to leave those to others and share some channel dynamics that we’ve been observing that we feel are … [Read more...] about 10 Channel Dynamics as Turning the Page into 2019

Distributors, Where Will Your Growth Come From?

January 12, 2018 by David Gordon Leave a Comment

By now many have zeroed in on their 2018 sales goals.  With DISC, Electrical Wholesaling and many manufacturers coalescing around 4-6% numbers (some a little higher, some a little lower) and recognizing that it can change a little due to commercial or industrial focus as well as, for manufacturers, by product category, we have a “ballpark” for 2018.  The number is a little … [Read more...] about Distributors, Where Will Your Growth Come From?

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