marketing tools

Beautiful, comprehensive documents that nobody reads are not winning. Here's a conversation that happened last week between a VP of Sales and their Marketing Director: Marketing: "I created this great one-pager for the field team!" VP: "I like it. It's great. But you can't give that to somebody and expect them to know what to do." That exchange captures the central … [Read more...] about How to Design HVAC Sales Tools Sales, Distributors and Reps and Will Actually Use