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HVACR Trends

HVACR Trends

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sales management

Will Fear of Wall Street Impact Manufacturer Sales Organizations?

November 9, 2020 by David Gordon Leave a Comment

Manufacturer Fear of Wall Street

COVID changed every manufacturer’s sales budgets in April. Aside from top line revenue and maybe salaries (due to employment reduction), the one expense line that may have changed the most is travel and entertainment. The spender of these … sales organizations. As publicly held companies reported Q2 earnings, and are reporting Q3 earnings, a consistent theme is that they are … [Read more...] about Will Fear of Wall Street Impact Manufacturer Sales Organizations?

Here He Comes Again … The RSM

March 27, 2019 by David Gordon Leave a Comment

Over the past few weeks I’ve spoken to and met with a number of manufacturer reps, working on topics ranging from strategic planning to marketing initiatives as well as customer satisfaction and succession discussions.  Inevitably I’ve been asked a common question that elicits much discussion … “what is the role of a manufacturer regional sales manager?” Now, you may say … [Read more...] about Here He Comes Again … The RSM

B All You Can B For Sales Effectiveness

February 11, 2016 by David Gordon Leave a Comment

Earlier this week I was speaking with distributor and we were discussing sales effectiveness. Throughout his career he has been in sales roles, inclusive of sales management.  One of the areas we discussed is the attributes of successful salespeople.  He told me about an article he wrote for his company\'s sales newsletter a number of years ago.  He recently published it on … [Read more...] about B All You Can B For Sales Effectiveness

Sales Persistence Pays

February 1, 2016 by David Gordon Leave a Comment

Recently I saw a posting on LinkedIn that shared these sales statistics.  Having been in sales, managed sales teams and consulted with clients regarding their sales organizations, it struck a cord. Common perceptions of most distributor sales organizations include: Not too effective at new account development Variably effective at account penetration Very good at account … [Read more...] about Sales Persistence Pays

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