CRM for rep agencies is a topic that has frustrated leadership teams for years, and the conversation rarely lands cleanly. Chris Atwell brings sharp, practical thinking to it, and the timing is good. I have been working on a research project focused specifically on how reps are using these tools today and what they actually want and need from them. Chris’s piece lines up with … [Read more...] about Is CRM for Rep Agencies Still Optional?
sales technology
AI for Distributors: Supporting the Entire Sales Team
The conversation around this approach has moved past the question of whether to adopt it. The real question now is how to deploy AI for distributors in a way that actually supports the people doing the work. Too many solutions focus on one slice of the sales process while ignoring the rest. That approach creates silos, not scale. Jason Sullivan is the Founder and CEO of … [Read more...] about AI for Distributors: Supporting the Entire Sales Team
