SOM

Market share math only works if you define the market you are measuring against.  TAM, SAM, and SOM are the three lenses that turn gut feel into something you can plan with.  For HVACR distributors, iffy-definitions create false signals that can derail planning.  This article breaks down how HVACR distributors calculate market share using TAM, SAM, and SOM. Market share … [Read more...] about Sizing the Market: TAM, SAM, and SOM for HVACR Distributor Planning 2026