COVID has heightened the benefit or, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines … [Read more...] about Evaluating eCommerce Companies, Forrester-style
Unilog
eCommerce Product Content is King
When times are tough people often say “cash is king”. This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This is occurring for two reasons: Quality, robust product content delivers on customer expectations. These … [Read more...] about eCommerce Product Content is King
