Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist” asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been talking with some people about the changes in the industry and what was driving the rate of acquisitions over the past few years. This inspired the below article. And remember, most … [Read more...] about Passion Powers, and Empowers, Leaders
GRN Coastal – Helping The Industry With Talent
Every manufacturer, rep, and distributor leader knows, in their core, that the HVACR industry is a people business. People do business with people. Further, it's the people in your business who deliver the service (and products) that generate revenues. It's the rare occasion when product trumps people. The industry is going through generational change with many "aging out" … [Read more...] about GRN Coastal – Helping The Industry With Talent
10 Technology Trends for HVACR Distributors in 2024
Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a server are gone. Nowadays every function within the business benefits from technology and essentially there is now “an app for that” inferring if you can conceive it, there is technology that … [Read more...] about 10 Technology Trends for HVACR Distributors in 2024
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
Volume Rebate Webinar December 14
Register and join us Thursday, December 14th, at 11:00 AM ET for our State of Volume Rebates Webinar when we'll share results from our recent research and discuss ideas on how to make rebates more effective for your organization. As you may know, earlier this fall we sought distributor and manufacturer input regarding annual / volume REBATES. This research is a follow-up … [Read more...] about Volume Rebate Webinar December 14
How Regional Managers (Can) Add Value
The role of the manufacturer regional manager has been challenged, and redefined, during and since Covid. Whereas it was to be a facilitator and "face of factory" prior to Covid, the question now asked is "what is their value proposition" given that companies are striving to do more with less, virtual meetings have become part of everyday life, and distributor consolidation is … [Read more...] about How Regional Managers (Can) Add Value
Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments
While consumers and building owners focus on temperature control, air quality is a growing concern for many. Companies seek to improve air quality because it impacts employee health. Better air quality = employee safety which, from an ROI perspective involves less sick days, higher productivity and a "happier" work force. And in the wake of Covid and a number of companies still … [Read more...] about Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments
