AI … A Driver of 2025 Profitability?
There has been lots of conversation regarding AI in the HVACR channel over the past few years. It started with the launch of ChatGPT and has gained topical steam since …
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said “culture eats strategy for breakfast.” The one thing he didn’t say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone …
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Return to Basics Can Drive Sales
Recently Prokeep developed a sales playbook white paper for HVACR distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing …
Danfoss Introduces New EVR and NRV Solutions for HVAC and Refrigeration Systems
Danfoss Launches EVR and NRV Safety Valves to Meet Stringent UL 60335-2-40 and UL 60335-2-89 Standards Danfoss, a global leader in engineering technologies, is proud to announce the release of …
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Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest …
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Is Your Team Curious? Are You Investing in “Ventures?”
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have …
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CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
Embrace Change to Adopt AI and Improve Profits
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …
Rebates + Actionable Intelligence (AI) = Increased HVAC Profits
I was with a manufacturer last week and we discussed distributor acquisitions and “the why?” One of the data points we discussed was the declining net profitability of the business …
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Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …