Market Intelligence to Inform Leadership
Okay, I’m not saying that company leadership is not “intelligent”, but it does help leadership if it has access to intelligence as in market insights. While sales can provide some …
Okay, I’m not saying that company leadership is not “intelligent”, but it does help leadership if it has access to intelligence as in market insights. While sales can provide some …
E-commerce, defined as “website ordering, continues to be low for most HVACR distributors but by no means does this diminish the importance of distributor websites. For most distributors, eCommerce sales …
The State of HVACR Distributor eCommerce, and the Opportunity Read More »
In June HVACRTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data …
Within distribution there is a continuous, and increasing, call for distributors, manufacturers, and manufacturer representatives to “invest in technology.” And I would presume that companies are spending more on technology …
ChatGPT, AI, Office, Teams and More Technology to Power Your Business Read More »
The technology topic of the year in distribution has been, and will continue to be, AI. In reality, much of AI is really ML (machine learning) but it’s not as …
The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected …
Distributors – Planning Marketing Strategy for 2024 Read More »
Deciding on an ERP system is one of the most challenging decisions for an HVAC distributor given its impact on business operations … everything from easy of doing business, ability …
Sunrise Electric, a small / mid-size electrical distributor in Chicago, has faced a challenge that many HVAC distributors are facing … how to launch an eCommerce system that integrates with …
Labor. Many have talked about it’s shortage. Be it a lack of electricians, a lack of qualified people for distributors to hire, or a lack of staff for manufacturers. Many …
Many HVAC distributors, and some manufacturers, run incentive programs, for their customers in efforts to curry favor (loyalty) and/or to drive incremental business. In the current economic environment, an incentive …
Can an Incentive Program Deliver Sales for Distributors? Read More »