NIBCO Service Enables Access to Specs
The odds of selling a more “technical”, or “engineered”, product increase the tighter the specs are to the product you’re selling. Over the years the specification process in many industries …
Acuity Acquires. KE2, Another Distributor to PE
Last month there were two intriguing acquisitions announced in the HVACR industry. Acuity Acquires KE2 The first was Acuity Brands’ acquisition of KE2 Therm Solutions. For those who don’t know, …
Driving Sales With Utility Rebates
With the HVAC market slowing, now is a good time to step back and think about initiatives that can create demand. Sometimes, the “best” way is bringing discounts to customers …
Is Your Marketing a QSR or Fine Dining?
For many small to mid-sized HVAC distributors, marketing has been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, …
Coaching to Optimize Sales Performance with IR Theory
Last month HVACR Trends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and …
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Republic Companies Receives Investment from Graycliff Partners
Republic Companies, an electrical and HVACR distributors based in Davenport, IA, received an investment from Graycliff Partners. This New York-based private equity firm invests in small to mid-sized companies and …
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Why are Salespeople Profit Adverse?
Having worked with many distributors over the years, one observation about many distributor salespeople are that they are customer pleasers. Most are profit adverse. Sure, many are on commission. And …
Coburn Supply Acquires Bay Electric, Adds HVAC
Coburn Supply, a multi-industry distributor headquartered in Texas serving the electrical, plumbing, HVAC and waterwork segments in eastern Texas, Louisiana, Mississippi, Alabama and Tennessee through over 60 locations recently announced …
Better HVACR Sales through Better Sales Coaching
Field level sales management is one of the most challenging roles in the industry, and, in many cases, one of the least effective roles in distributors. Why you ask? Because …
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Ferguson FYQ2 Performance Insights
Last week Ferguson shared their FY Q2 performance, which was the equivalent of Q4 2022. Not surprisingly, given the Fed’s interest rate hikes and the resulting impact on the residential …