7 Reasons to Use This eCommerce Resource
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Watsco, Ferguson and similar – and there has …
eCommerce
Why HVAC Distributors Must Prioritize Digital Maturity
The HVAC distribution industry is evolving. Preliminary findings from our recent contractor survey where we asked contractors about their eCommerce usage (reserve your company by clicking here) revealed that they …
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Pricing on Your Website
When it comes to launching a commerce-enabled websites, frequently distributors get concerned about product content, pricing, and integrating with their ERP for “real-time” information. These are perceived as “daunting” and …
Is eCommerce Important to Your Customers? Let’s Ask Them
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone …
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HVAC Distributors, Is eCommerce Important to Your Customers?
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone …
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Digital Commerce Tools Make You, and Demand Generation, Easy
For years I’ve talked to clients and communicated on HVACRTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s …
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Unlocking Online Sales
Watsco and Ferguson’s performance has shown HVAC distributors that HVAC contractors are using eCommerce. While they may not be “shopping” like B2C buyers, they are using distributor websites for product …
Watsco and Ferguson growth highlighted in MDM Podcast and Series
We wrapped up the distributor series I have been writing for Modern Distribution Management on Ferguson and WATSCO with a podcast this week. Podcasts Archive – Modern Distribution Management S12E1: …
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Watsco growth highlighted in MDM Series
Watsco’s Growth over the past 20+ years has been driven by a core buy and build philosophy and an investment in digital customer self service tools and services. I eagerly …
Embrace Change to Adopt AI and Improve Profits
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …