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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

Growth Strategies

What’s Your Sales Model of The Future?

June 14, 2021 by David Gordon Leave a Comment

Whats Your Future Sales Model

As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this question was asked pre-pandemic as management lamented that sales wasn’t being as productive as they desired. Companies are always seeking to … [Read more...] about What’s Your Sales Model of The Future?

Fighting the War for Talent

April 15, 2021 by David Gordon Leave a Comment

Electrical War for Talent

Contrary to reports coming from Washington, there is a war for talent going on in the HVAC industry and it is going to get worse. Consider: If you track LinkedIn you’ll see that there have been many in the HVAC industry that have changed jobs this year. While some are the result of company-driven separation, many have also been by choice. Industry recruiters … [Read more...] about Fighting the War for Talent

HD Supply Goes Home

November 16, 2020 by David Gordon Leave a Comment

Home Depot Acquires HD Supply

The major story in the distribution industry yesterday was Home Depot acquiring HD Supply. While many electrical distributors may wonder “why the coverage” as “we don’t compete with them”, the reality is that Home Depot and HD Supply are competing more and more with electrical distributors. Some will remember that HD Supply was conceived within Home Depot and was eventually … [Read more...] about HD Supply Goes Home

Changing Role of Sales

October 1, 2020 by David Gordon Leave a Comment

Electrical Sales

It’s been almost seven months (March) since COVID exploded into the electrical industry. It’s been a roller coaster road for many with everyone expecting the business to fall off the side of the earth in April. And the role of sales has been the most disrupted. In the first 30-45 days many companies instituted workforce changes (furloughs and layoffs).  While the … [Read more...] about Changing Role of Sales

Rep Opportunities Abound

October 1, 2020 by David Gordon Leave a Comment

Sales Management Formula

2020 is a year of change in the rep community. And the change is creating new opportunities. There have been Many lines that have changed agencies which, considering the circumstances, was surprising.Some are being forced to make changes due to manufacturer consolidation.Agencies moving into new, contiguous, markets either by plan or at the request of a manufacturer.There … [Read more...] about Rep Opportunities Abound

Creating lemonade at Institutions

September 25, 2020 by David Gordon Leave a Comment

MRO Electrical

What do market segments such as government, universities / higher education, life sciences, government / municipalities, sports teams, hospitals, agriculture have in common? While most are considered \"institutions\", they all are significant users of eProcurement / punchouts as part of their electrical buying process. They use companies such as Ariba, Coupa, Jaggaer, … [Read more...] about Creating lemonade at Institutions

Salespeople in Lockdown Could Cost You Share

August 24, 2020 by David Gordon Leave a Comment

The Show Business Must Go On

Recently I visited a manufacturer rep client and spent time with their salespeople. As typically goes, the conversation “wanders” into what they are observing in the marketplace (the benefit of F2F meetings!). The salespeople I was talking to have been visiting with distributors and contractors while observing applicable COVID protocols and, most importantly, being respectful … [Read more...] about Salespeople in Lockdown Could Cost You Share

Ready for the 2nd Half Sprint?

July 9, 2020 by David Gordon Leave a Comment

2nd Half Sprint - Starter's Gun

Hope you had a wonderful July 4th weekend with your family? While July 4th celebrates independence it also is a moment for reflection and appreciation of the American spirit. A sense of resilience, perseverance, ingenuity. A “can do” / “will do” attitude. A willingness to move ahead, conquer and excellence regardless of “today’s predicament.” Somehow, “we” know it will be … [Read more...] about Ready for the 2nd Half Sprint?

Reallocate Conference Funds to Support Growth

June 25, 2020 by David Gordon Leave a Comment

Reallocate Conference Funds

This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was planned or seek to take it to the bottom line (and perhaps use to satisfy Wall Street). The “extra” relates to “benefits” … [Read more...] about Reallocate Conference Funds to Support Growth

Evaluating eCommerce Companies, Forrester-style

June 23, 2020 by David Gordon Leave a Comment

B2B eCommerce

COVID has heightened the benefit or, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines … [Read more...] about Evaluating eCommerce Companies, Forrester-style

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