The EPA has proposed a major revision to the Biden-era refrigerant transition rules, offering relief to contractors, distributors, and manufacturers who’ve been bracing for 2025 compliance deadlines. The move could push back enforcement in key sectors, giving the industry as much as five years to adapt — but it also raises new questions. When the 2023 Technology Transitions … [Read more...] about EPA Floats Refrigerant Rule Rollback: Five Years of Breathing Room or Just More Confusion?
Industry News
Show Me the Value: Why HR Needs Receipts
HR often sits in a strange space inside organizations. Employees are wary because they see HR as working for management, not for them. Leadership, meanwhile, gets frustrated when HR leaders say they want to be “strategic” but then spend their time bogged down in the tactical weeds. Over the years, I have worked closely with HR leaders in different contexts. Too often, I … [Read more...] about Show Me the Value: Why HR Needs Receipts
AI Agents in Distribution: From Hype to Practical Impact
Distributors are hearing more about AI every day, but much of the conversation stays broad and abstract. This article looks at something more practical: how AI agents are already being used in distribution to handle routine tasks, free up people, and improve the customer experience. Recently, I had the chance to speak with Mohamed Ben Aribia, founder of Helixia, and watch … [Read more...] about AI Agents in Distribution: From Hype to Practical Impact
Market Share Math: How Distributors Can Sharpen 2026 Planning
Market share is the most cited, least understood metric for most HVAC distributors. With economic uncertainty hanging over 2026, sharper distribution planning is essential. Here is how to ground your growth targets in reality and avoid the blind spots competitors may be leaving wide open. Why Market Share Matters in 2026 This article kicks off a series we will be … [Read more...] about Market Share Math: How Distributors Can Sharpen 2026 Planning
New Product Introductions – Why they Fail
Recently we did a project for a manufacturer to help them prepare for a sales meeting. They wanted to understand what their staff was thinking but they wanted a 3rd party to gather the insights to ensure their team that there would be anonymity. They questions related to how the “go to market team” (Sales, Marketing, Product Development / Engineering, Customer Service) … [Read more...] about New Product Introductions – Why they Fail
AI for HVACR Reps
From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use. Reps have asked the question. Some have dappled. Few are advanced. Most are intrigued but lack expertise and/or are concerned about expense. The challenge for many reps is the … [Read more...] about AI for HVACR Reps
Learning from the Front Lines: Insights from Auer Steel’s BrewCast Series
At HVACR trends we have been following innovative channel leaders like Auer Steel and Heating Supply and their excellent outreach programs for the past year. Contractors know that the business is about more than equipment. Success depends on how well you engage homeowners, develop talent, and prepare your team for what is coming next. This fall, Auer Steel is curating … [Read more...] about Learning from the Front Lines: Insights from Auer Steel’s BrewCast Series
