Attendee roundup and thoughts from HARDI 2024
Last week – HARDI 2025 was held in Atlanta Dec 8-11th. With over 2,000+ attendees and over 500+ wholesalers/distributor companies represented the event grew again in size this year. We …
Industry Insights
Where is the channel headed? Thoughts from HARDI 2024
This week – I wanted to share some thoughts from some friends and associates who are attending HARDI 2025 in Atlanta. The event concludes today on Tuesday December 10th, and …
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Mingledorffs Update – Caffeine and Coils and Industry outreach
Earlier this year, I started a series on Mingledorff‘s and their teams efforts to deploy information to their customers in unique ways. I started this series because I follow a …
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CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
Embrace Change to Adopt AI and Improve Profits
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …
Is your proven experienced associate led pricing model approaching a cliff?
If your winning pricing model is still being led by just your experienced sales team, it is probably time to make changes for the future. I had the opportunity to …
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What does the IMARK/AD Merger for electrical mean for the HVAC Channel?
AD & IMARK Electrical Make the Merger Official: how does the new AD IESD impact the channel and is there any impact to HVACR Distributors? The news release that made …
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Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …
Loyalty Helps Take Share
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE …
Where is the channel headed in 2025 and beyond? Thoughts from MDM SHIFT
I was fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and it is interesting to see how the construction and industrial channel continues …
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