Return to Basics Can Drive Sales
Recently Prokeep developed a sales playbook white paper for HVACR distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing …
Insights
Mingledorffs Update – Caffeine and Coils and Industry outreach
Earlier this year, I started a series on Mingledorff‘s and their teams efforts to deploy information to their customers in unique ways. I started this series because I follow a …
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Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest …
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Is Your Team Curious? Are You Investing in “Ventures?”
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have …
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CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
What HVACR end customer trends are crucial for 2025?
In 2015 when I was on the HD Supply Power Solutions team, I started some research with the goal of getting feedback to make better pricing decisions with direct surveys …
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Auer Steel, investing for customer and the next generation’s success
As I was going through my story idea notebook on what to write for this week’s column, I saw a LinkedIn notification on a posting from Jon Hirsch. I started …
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Embrace Change to Adopt AI and Improve Profits
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …
Is your proven experienced associate led pricing model approaching a cliff?
If your winning pricing model is still being led by just your experienced sales team, it is probably time to make changes for the future. I had the opportunity to …
Is your proven experienced associate led pricing model approaching a cliff? Read More »
What does the IMARK/AD Merger for electrical mean for the HVAC Channel?
AD & IMARK Electrical Make the Merger Official: how does the new AD IESD impact the channel and is there any impact to HVACR Distributors? The news release that made …
What does the IMARK/AD Merger for electrical mean for the HVAC Channel? Read More »