Making AI Real Intelligence
AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and …
Insights
Data Centers, a Sustainability Growth Opportunity
As the world embraces digitalization … everything from eCommerce to AI and more, the need for data centers appears to be growing logarithmically! It is a significant growth opportunity for …
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Opinion – HVACR Distributors are beginning to pivot to find new ways to communicate with their end customers
This week, I had a chance to get out of the home office and visit a Mingledorff‘s HVACR distribution branch location in the Atlanta area close to my home. I …
Opinion – Quick thoughts from the 2024 NAW Executive Summit
The National Association of Wholesale-Distributors Executive Summit was held this week in Washington D.C. Jan 30- Feb 1. This event has a wide mix of distribution leaders from leading Industrial, …
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Can Yesterday’s Pricing Strategies Drive Tomorrow’s Profitability?
Pricing is an important element of a distributor’s go-to-market approach. If you’re not, at least, competitive, you know what will happen to sales. But if you are too low, getting …
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Passion Powers, and Empowers, Leaders
Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist” asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been talking with some people about …
GRN Coastal – Helping The Industry With Talent
Every manufacturer, rep, and distributor leader knows, in their core, that the HVACR industry is a people business. People do business with people. Further, it’s the people in your business …
Opinion- WATSCO Results show how WATSCO continues to focus on digital programs
WATSCO highlighted their continued commitment to digital enablement in their Q3 Results and recent investor conference presentations. In the world of distribution many private or PE companies do not report …
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10 Technology Trends for HVACR Distributors in 2024
Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a …
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Launching New Products Effectively
Channel Marketing Group’s Gene Biben, with over 40 years’ experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major …