That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, perhaps, a little facetious as intuitively many believe / understand that these investments are now expectations, … [Read more...] about HVAC Distributors, Is eCommerce Important to Your Customers?
Market Analysis
Join Today’s Around the Horn from LEADsmart
I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. I have the honor of being on their 130th episode today, February 21st, at 12:00 ET. During the lively hour, we’ll share observations on topics that are in … [Read more...] about Join Today’s Around the Horn from LEADsmart
DesignLights Consortium (DLC) ToolKit for Lighting & HVAC Integration
As companies seek to save on their energy costs, meet sustainability goals, or earn utility rebates, the concept of building automation continues to grow. Many feel this is the "next frontier" in energy management ... the convergence of lighting control management and HVAC system management. Companies such as Acuity's Distech Controls, Delta Intelligent Building … [Read more...] about DesignLights Consortium (DLC) ToolKit for Lighting & HVAC Integration
How HVACR Distributors can create a Successful Contractor Loyalty Program
It is always fun to write about Distributor Loyalty programs and Channel Marketing Group. David Gordon has been involved with over 100 programs (as he started his career in the incentive space and has worked with countless distributors on their programs. I was fortunate to be involved and help lead 9 loyalty programs as a program, so we spend a lot of time talking about … [Read more...] about How HVACR Distributors can create a Successful Contractor Loyalty Program
Merger between Republic Companies and T.F. Ehrhart continues the “Channel Drift” Trend
The news that — Midwest distributors Republic Companies, an HVAC and electrical distributor and T.F. Ehrhart, a HVACR distributor caught our attention this week. On a personal note, I have seen the bright red Republic Trucks pass the electrical distributor competitor I worked for too many times to count. A shout out to whomever decided to outfit to Republic Trucks with a … [Read more...] about Merger between Republic Companies and T.F. Ehrhart continues the “Channel Drift” Trend
Tariff talk – Tips on how to prepare for wherever the talks end up
We have been writing, crossing out, rewriting on the impact of tariff battles between the US, Canada, Mexico and China. We had a number of articles ready to publish then had to hit the stop button to react to another announced change. Late last week it was "Let's get ready to rumble" and now the cage match tariff talk has gone back into a 30-day negotiation talk period at … [Read more...] about Tariff talk – Tips on how to prepare for wherever the talks end up
Why do strong B2B HVACR distributor websites fail?
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for many HVACR distributors started like a race where you psyche yourself up for the 100 Yard Dash. What often starts as what you think is a sprint actually turns into a 110 meter hurdle race. For many distributors … [Read more...] about Why do strong B2B HVACR distributor websites fail?
