Has your distributor digital transformation journey seemed like an endless race with hurdle after hurdle? I’ve been in the B2B digital race many times as a distributor in my career, and have crashed into more than a few hurdles. It can be a hard journey to make your ERP and tech stack work, build the right functionality, get the product attributes and pricing to work, but … [Read more...] about Why do strong B2B HVACR distribution websites fail? It’s often a much simpler answer than you might expect
Market Analysis
Today, it takes more than your Account Managers to drive HVACR sales and profitability
The past few weeks I have had the opportunity to spend a lot of face-to-face time with distribution leadership teams working with them on their go-to-market sales plans. I have some advice and counsel to share. If you are just refreshing your 2010 belly-to-belly selling playbook, I would recommend you consider some slight adjustments for 2023. Your end customer is short … [Read more...] about Today, it takes more than your Account Managers to drive HVACR sales and profitability
Ecommerce Pricing is one of the biggest challenges B2B Distributors and Manufacturers Face
The struggle with pricing your products online as an HVACR Distributor is never ending, but there is hope. Many manufacturer and distributor online teams attempt to use SEO, SEM, and paid search to drive traffic to their site, but then fail to covert that opportunity into a sales event. As a B2B distributor pricing leader I found one of our toughest struggles was pricing … [Read more...] about Ecommerce Pricing is one of the biggest challenges B2B Distributors and Manufacturers Face
HARDI Ignite … Generating Insights
Last month HARDI held its Annual Conference and, like most, it attracted many manufacturers, distributors and independent representatives from the industry. All had similar questions ... "how has your business been?" and, more importantly, "what are you seeing for 2023?" Everyone is seeking a benchmark. At the same time, lots of one-on-one meetings between distributors and … [Read more...] about HARDI Ignite … Generating Insights
The 5 key steps to making a Customer Relationship Management System a sales accelerator for your business
Twenty years ago, CRM systems were considered as an electronic Rolodex or a “Big Brother” management surveillance system. A lot has changed in 20 years and the new CRM solutions are really sales enablement tools. Modern CRM’s put information your team needs at your fingertips and puts more dollars in your sales reps’ pockets. As a distributor who started using CRM’s twenty … [Read more...] about The 5 key steps to making a Customer Relationship Management System a sales accelerator for your business
10 Tips for Recruiting Talented Candidates
One of the areas where we hear companies are continuously challenged is recruiting quality people that have some experience with the HVAC industry and targeted product categories. It's usually not too difficult to find people with specific skill sets. The challenge is finding people with a combination of the right skill sets. And while recruitment is a challenge in many job … [Read more...] about 10 Tips for Recruiting Talented Candidates
9 Ideas for Profitable Growth in 2023
Over the holidays I was contemplating writing a “10 Trends” type of article. You know, the type where you theorize what will occur in the coming year and talk about how companies can generate growth and profitability in the new year. And then I starting thinking “why”? I mean, enough has probably been talked about industry challenges. No one has the crystal ball regarding … [Read more...] about 9 Ideas for Profitable Growth in 2023
